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Showing posts from September, 2017

Key Concepts 3: Representation (Mr Love)

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Audience Profiling

The Ultimate How To Guide to Making Trailers

Source: Ian Wall, Media Magazine, April 2014
The Purpose of TrailersTrailers have an obvious purpose - to make people want to see a film. The purpose is essentially to give the audience an idea of what the film is like.
To find a film pleasurable, it needs to have something new about it but also it needs to build on the knowledge and experience of the audience. 
Franchise films use this. Unique selling pointIn order to market a film, the distributor needs to decide what sets the film's USP (unique selling point). They need to look at the aspects of the film that set it aside from other films in that genre. They will look at the storyline to see how the film differs from others in the same genre and see what the key parts of the story are. In addition, they will look at the actors that star in the film, the director and any special effects.
The USP of a film will help potential audiences come to an understanding of what they might expect when they go to see the film.
The target audienceW…

Key Concepts 1: Genre (Mr Love)

Updated using feedback in book.

Key Concepts 2: Narrative (Mr Love)

2 x Action Narratives

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Modern Movie Trailers

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*All examples taken from 2017 trailers
The VocabularyThe Turn LineThis is the part of the trailer where the music drops out and there is dialogue. This is usually the point where the action starts. (Good examples:
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The RiseThis follows the turn line. It lead to the big finale that the trailer builds up to. HitsPounding dramatic booms used to punctuate trailers. (Good example: ) The ButtonThis is the scare or joke that comes immediately after the main title reveal. It ends the trailer with a bang. The SoundtrackIt is important that the right soundtrack is used, as they are a very important part of the trailer. Some soundtracks are made specifically for the trailer, which makes them fit perfectly with the scenes that are in the trailer. Sometimes, this is not the case.
It is important that the soundtrack effects the person emotionally, as this will mean that they are more likely to go and watch the film. The soundtrack helps to sell the film within the short amount of time that is available i…