Introduction Throughout the creation of my media products, I have tried to ensure that the combination is effective. The first thing that I have tried to do is to ensure that all of them are clearly identifiable as School Run. The main thing that has definitely allowed for this is the use of the same logo across all three products - the theatrical trailer and the print products. In addition to this, the same characters are seen wearing exactly the same costumes in all of my products. This makes the characters themselves clearly identifiable, both as the character and as a character of the film. The production and distribution companies are also visible on all of the products, again linking the products together and therefore providing an effective combination. In addition, one of the star reviews mentioned on the poster refers to a review that the article in the magazine would be about if it was written - again showing a clear link between the products.